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Person holding coffee and phone while driving

Despite its everyday occurrence, driving a company or personal vehicle for business remains one of the highest risk exposures for companies. We live in a busy world, and distracted driving is happening all around us. The U.S. Department of Transportation reports that 3,522 crash fatalities occurred in 2021 due to distracted driving, and another 362,425 people were injured in accidents involving a distracted driver. What can be done to protect employees and businesses from the dangers of distracted driving?

Understand the Types of Distracted Driving and Solutions

Eyes on the Road

Visual distraction occurs anytime something takes your eyes and attention away from the road. While many of us would not try to read a text or email while driving, we are guilty of adjusting our radios, temperature controls, or reaching for a lost item. It only takes a second for an accident to happen. To prevent visual distraction, try the following proactive solutions

  • Cue up music, podcasts, navigation, etc. before driving.
  • Silence your cell phone and place it out of sight.
  • Make sure you have everything you need within reach.

Hands-on the Wheel

Manual distraction can happen quickly when you let go of the wheel to eat, drink, use a handheld device, or retrieve an item. To keep your hands on the wheel, consider these hands-free solutions.

  • Mount your phone for hands-free navigation.
  • Set up auto-responses for texts and phone calls.
  • Pull over if you need to eat, place a call, or retrieve an item.

Mind on the Drive

Cognitive distraction can be deceiving. You have your eyes on the road and your hands on the wheel, but your mind is completely elsewhere. This distraction may occur because of a conversation with a passenger or a phone call, but it can also be the result of daydreaming or listening to music and podcasts. Remain focused on the road by using these solutions:

  • Respond to all calls, texts, and emails before your drive begins.
  • Turn off phone notifications and set up automatic replies.
  • Drive well-rested since fatigue is a primary cause of distraction.
  • Make a list before you begin of everything you will work on when your drive is complete.
  • Avoid listening to music, podcasts, or the radio if you find it difficult to focus on your drive.

How Can We Help?

Reviewing company policies on distracted driving with employees is imperative to help your workers understand the importance of focused vehicle operation. Usage of our Driver Handbook Example can aid your company in setting up and enforcing policies for distracted driving which include but are not limited to:

  • Prohibiting drivers from making or receiving calls/texts until safely parked
  • Prohibiting drivers from texting, social media usage, and internet browsing (even if hands-free) until safely parked
  • Requiring drivers to set up devices to respond automatically with a “Do Not Disturb while Driving” message.
  • Prohibiting drivers from interacting with any activity while driving, such as eating, drinking, smoking, vaping, infotainment systems, etc.
  • Prior to driving, employees should have a checklist to ensure all devices are appropriately cued and all items are safely stored.

Driving is a necessary part of business, but distracted driving does not have to be a physical or monetary loss to your company.

For more information, contact your CWG Risk Services Team Consultant. We look forward to helping you customize these recommendations to your company’s unique needs and goals.

Source – NHTSA, Driving Distracted in 2021

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Products and services are provided by one or more insurance company subsidiaries of W. R. Berkley Corporation. Any statement regarding insurance coverage made herein is subject to all provisions and exclusions of the entire insurance policy. Information in this publication is subject to change at any time. This publication provides general information only, is not legal advice, and is not a statement of contract. This content is for informational purposes only, and while reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness.  Recipients of this material must utilize their own judgment in implementing sound risk management practices and procedures. Copyright © 2024 Continental Western Group®. All rights reserved. | 2396_CWG_BL_Distracted Driving Blog

Distracted Driving was last modified: April 16th, 2024 by Anthony Minelli