| | Featured, Risk Services, Underwriting

Even the best businesses can hit unexpected roadblocks. When something like this happens – a fire, cyberattack, severe storm, power outage, supply chain failure – insurance is critical, but only part of the picture. To recover quickly, you need a business continuity plan.

What is a Business Continuity Plan?

A Business Continuity Plan (BCP) is your playbook for staying operational when things don’t go according to plan and for getting back on track faster than the competition.

A BCP is more than a big binder on your shelf. It’s a practical and documented strategy that outlines how your business will respond to a disruption and restore essential services within an acceptable timeframe.

But it’s not a one-size-fits-all process. Your plan should reflect your business’s specific goals, risks, and operations, along with your legal and regulatory environment. It should also be tested, updated, and clearly communicated across your organization.

Key Components of a BCP

Most business continuity plans have five main components. Let’s walk through each one.

  1. Risk Assessment: Identifies potential risks that could impact the business, like natural disasters, cyberattacks, or other emergencies.
  2. Business Impact Analysis: Evaluates how different types of disruptions might affect operations.
  3. Recovery Strategies: Outlines actions needed to restore essential business functions, like data backup, alternative communication methods, or relocation plans.
  4. Plan Development: Documents procedures and provides detailed steps for responding to a disaster, including contact lists, resource inventories, and assigned responsibilities.
  5. Testing and Maintenance: Exercises the plan through regular drills, with updates as needed to reflect operational changes.

Why a Business Continuity Plan Matters

A well-thought-out and tested BCP can truly make the difference between bouncing back and closing your doors. Here’s what it brings to the table:

  • Keeps operations running during a disruption, even at a reduced level.
  • Reduces financial exposure and complements your insurance coverage.
  • Protects your reputation by showing customers and stakeholders you’re prepared.
  • Strengthens your case for Business Income and Extra Expense (BIEE) insurance and could improve insurability and terms.
  • Provides a competitive edge when others are still scrambling to recover.

How to Build a Business Continuity Plan

Creating your own BCP doesn’t need to be overwhelming. Start with these steps:

  1. Assign roles and responsibilities to your team. Who owns the process? Who will take action when a disruption occurs?
  2. Next, analyze key risks. Focus on the most probable and severe events that could influence or disrupt your operations. How long can you go without each function before losses become unacceptable? Define these timeframes as clearly as possible.
  3. Then, identify all the resources you’ll need. What staff, tools, suppliers, or other workarounds would keep operations running—even at reduced levels? When you have a tentative plan in place, test it. Practice your responses, identify the weak spots, and improve the strategy until it’s as strong as it can be.
  4. The final step is to document, communicate, and maintain. Keep your plan up to date and make sure your team knows what to do every step of the way.

Let’s say a food distributor identifies an extended power outage as one of its most likely and damaging risks. They rely on refrigeration to keep products safe, so even 48 hours without power could lead to major losses for both the company and its customers.

Leadership assigns the Facilities Manager, with support from the Operations Manager, to assess the impact. They determine that they can keep refrigerated units below critical temperatures for up to 48 hours, but after that, they’ll need an alternative solution.

At first, they consider renting refrigerated trailers. But during a test run, they realize those trailers can’t be delivered fast enough. So, they instead install a transfer switch to enable a quick transition from utility power to generator power. They secure a contract with a temporary power supply vendor.

Once the plan is finalized, they train staff on both the new equipment and the emergency procedures.

That’s a business continuity plan in action: clear risks, clear response, tested solution. And most importantly, the business is better prepared to protect its people, products, and reputation.


Combining Business Continuity Plans with Business Income Insurance

A Business Continuity Plan and BIEE coverage go hand in hand. The plan gives you the strategy, and the coverage offers the financial support you need.

BIEE coverage can help replace lost income and cover any additional expenses you may experience when your operations are interrupted. But remember, recovery takes time. This is where a BCP fills the gaps! The better your plan, the faster you can act, the less downtime you’ll face, and the more value you’ll get from your coverage.

Helping You Plan Ahead

At CWG, we believe great insurance is only part of the solution. Smart, proactive planning completes the picture. A strong Business Continuity Plan not only supports your BIEE coverage – it strengthens your ability to respond, recover, and move forward with confidence. It also shows your team, your customers, and your stakeholders that you’re ready for whatever comes next.

Don’t wait for a disruption to become a disaster. Our Risk Services team is here to help! From identifying vulnerabilities to shaping practical and testable response strategies, we’ll partner with you to build a plan that protects what matters most—before you need it.

Let’s get ahead of the unexpected, together. Contact your CWG representative or insurance agent today to build a stronger, smarter continuity strategy.

Products and services are provided by one or more insurance company subsidiaries of W.R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies issued. Information in this publication is subject to change at any time. This publication provides general information only and is not a statement of contract. Nothing herein should be construed as either legal advice or the provision of professional consulting services. While reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness. Recipients of this material must utilize their own judgment in implementing sound risk management practices and procedures. Any statement regarding insurance coverage made herein is subject to all provisions and exclusions of the entire insurance policy. Copyright © 2025 Continental Western Group®. All rights reserved. | 2453_GWG_BL_9.2025

When the Unexpected Happens: Why Every Business Needs a Business Continuity Plan was last modified: September 8th, 2025 by CWG