| | Featured, Underwriting

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In the insurance market, underwriters are constantly reviewing a steady stream of submissions, each one competing for limited time and attention. At the same time, agents are working to move accounts forward and deliver the best possible outcomes for their clients. This leads to an important question: how do you make sure your submission stands out?

The answer is simpler than you might think. A few intentional steps can help your underwriter quickly understand the account, evaluate the opportunity, and make a confident decision faster.

While every submission deserves careful consideration, volume is a reality. Using a strong narrative, providing context around losses and unique operations, and clearly outlining the opportunity can all help your submission rise to the top of the pile.

Start with a Strong Narrative

A great submission begins with a clear, thoughtful narrative. This gives your underwriter an immediate starting point and helps highlight the most important aspects of the account right away.

The narrative serves to set the tone for the entire submission and frames expectations from the outset. It’s also the ideal place to call out special coverage needs, rate considerations, or anything else that may not be obvious from the application alone.

Too often, narratives restate information already found in the forms. To help yours stand out, use it to focus on what truly matters and tell the story behind the account. A strong narrative helps your underwriter get oriented quickly and confidently.

Provide Context for Losses and Unique Operations

Your initial submission is also the best opportunity to provide details that applications don’t always capture, like loss history and unique operations.

From the underwriting desk, losses without explanation leave room for assumptions. Providing background on what happened, why the loss may not be repeatable, and what improvements were made afterward can completely change how the risk is viewed.

Unique operations should be clearly outlined as well, so coverage expectations are aligned right from the start. Calling out specific controls, safety measures, or oversight for higher-hazard work can address concerns early and save time later.

Here’s an example. Imagine you’re working with a large concrete flatwork contractor that has experienced several significant auto losses. Premiums have increased, and the client is ready to shop the account. A strong submission could highlight changes to hiring practices, the introduction of telematics, or ongoing MVR monitoring. You might also explain excavation work performed at depth and how it differs from similar accounts. That added clarity can help justify a quote where a decline might otherwise be expected.

Clearly Define the Opportunity

Underwriters aren’t just evaluating risk, but opportunity. A strong introduction helps set clear expectations about what the client is looking for and what success looks like.

Is the goal a price decrease? Higher limits? Improved claims management or access to risk services? Sharing this upfront helps your underwriter focus their efforts appropriately.

Most importantly, outline what it will take to win the account. Target premiums, deductible structures, specific forms, or required endorsements all help paint a clear picture of the opportunity. When underwriters understand your goals from the start, they can quickly determine whether they’re a good fit and prioritize accordingly.

Clear Communication Makes the Difference

At the end of the day, not every account will be the right fit. That’s just part of the process. Clear, upfront communication can help everyone reach that conclusion faster, allowing you more time to find another solution.

Strong narratives, thoughtful explanation of losses, and realistic expectations speed up underwriting processes and position your submission as one worth engaging with. In a busy market, clarity and context go a long way toward better outcomes for both you and your client.

At CWG, we see firsthand how clear communication and thoughtful submissions make a difference. Our underwriting team values context, collaboration, and a complete picture of the account – because that’s how we help agents move business forward with confidence. When initial submissions can tell the full story, everyone wins.

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Josh Swanson, Commercial Underwriter

Products and services of Continental Western Group® described above are provided by one or more insurance company subsidiaries of W. R. Berkley Corporation. Not all products and services may be available in all jurisdictions, and the coverage provided by any insurer is subject to the actual terms and conditions of the policies issued. Information in this publication is subject to change at any time. This publication provides general information only, is not legal advice, and is not a statement of contract. While reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness. Any statement regarding insurance coverage made herein is subject to all provisions and exclusions of the entire insurance policy. © 2026 Continental Western Group®. All rights reserved. 2491_CWG_BL_012026

How to Get Your Submission to the Top of the Pile was last modified: January 21st, 2026 by Josh Swanson