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When a client chooses Continental Western Group, they’re not just buying a policy. They’re choosing us—and the experience that comes with it. And that experience? It’s a choice. One that agents like you, and those of us at CWG, make every day. Let’s talk about how we turn great customer service into something more: a trusted client experience that builds loyalty, drives growth, and sets you apart.

Customer Service versus Client Experience

Customer service is essential in every aspect of business. It’s how we answer the phone, resolve billing questions, or step in when there’s a claim or a question about coverage.

At CWG, we do all of that, and we do it well. Your clients deserve fast answers, clear guidance, and real human support. Our team is here to make sure they get what they need, every time.

But client experience? That’s where the real value lives.

Client experience is about listening deeply, responding proactively, and making sure your clients feel truly seen and supported. It means understanding their business, not just their policy, and creating solutions that actually fit. It’s what turns one-time transactions into long-term relationships.

Why It Matters for Agents

Any carrier can offer your client a policy. But when agents like you and CWG work together with a client-first mindset, we become a strategic team, aligned on what matters most: helping clients protect what’s important to them.

We back that partnership with real service and proven results:

  • Direct onboarding support. From day one, our Client Services team is available for large accounts to welcome your client and lay the groundwork for a smooth, personalized experience.
  • Dedicated claims advocacy: From Nurse Case Management to Return-to-Work coordination, our approach is holistic, transparent, and compassionate.
  • Lower loss ratios: Clients who engage CWG’s Risk Services team average 16.5 points lower loss ratios than those who don’t.
  • Streamlined structure: Our claims caseloads are at least 10% lower than the industry average, giving our team more time to focus on each case.
  • Experienced and empowered people: CWG’s Risk Services team averages 15+ years in the field. They don’t just know insurance—they know how to build relationships.

This is what we mean when we say: We’re different. It matters.

What Can Agents Do?

You’re already the trusted voice in the room. CWG is here to help you amplify that trust with tools, resources, and services that make your job easier and your client relationships stronger. Here’s how to put a client experience mindset into action:

Lead with experience.

Talk to your clients about CWG as a strategic and proactive partner from the start. Set the tone early and show clients they’re fully supported from day one.

Be proactive.

Use tools like safety program development, premium audits, and real-time reporting to deliver value before there’s a problem.

Encourage complete engagement.

Clients who fully use our services—especially Risk Services—see better results. Help them make the most of what’s available.

Ask for and give feedback.

What’s working? Where can we improve? Let us know. Your voice shapes the service we deliver.

Recognize and reinforce.

Celebrate positive interactions and name each win. That’s how we build a culture of client advocacy, together.

And most importantly: choose the client experience every time. Whether it’s a simple check-in email, a renewal conversation, or a claims update—how we show up is always within our control.

The CWG Difference

At the end of the day, we’re not here to be the cheapest option. We’re working to be the most trusted. The one who shows up with consistency, empathy, and real solutions.

When you recommend CWG, you’re giving your clients more than a policy. You’re giving them a team and true partner that listens, advocates, and always puts their best interests first.

When clients feel heard, protected, and personally supported, they stay. And they tell others. Let’s build that kind of experience together.

Products and services are provided by one or more insurance company subsidiaries of W.R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies issued. Information in this publication is subject to change at any time. This publication provides general information only, is not legal advice, and is not a statement of contract. While reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness. Any statement regarding insurance coverage made herein is subject to all provisions and exclusions of the entire insurance policy. Copyright © 2025 Continental Western Group®. All rights reserved. | 2469_GWG_BL_6.2025

Choosing Client Experience Over Customer Service was last modified: June 25th, 2025 by Lance Randolph