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Handshake

I’ve been reflecting on the last 4 years and how suddenly the insurance world changed.  I know everyone is exhausted talking about COVID but it really challenged the way that we, the insurance provider and agencies, interact – specifically from a social aspect.   Don’t get me wrong – being social is still important but think of what we have gone through.  COVID forced us to eliminate this equation for a significant amount of time – and guess what?  We thrived!

What Matters

It became much more apparent that the true value in the relationship is service, efficiency, and problem-solving more than anything else.  Sure, we experimented with virtual meetings as well as other social exercises, but the core of the historic broker/company relationship was challenged.

I believe this coupled with the evolution of the standard insurance world transitioning from very basic rating formulas to complex and sophisticated price modeling has cast light on what the foundations of successful relationships are built upon.

What Makes a Successful Relationship

I would love to say that I had this “ah ha” moment fresh out of underwriting training, but it has taken years to learn from others, various situations, and even my own mistakes to fully comprehend. 

A successful relationship between an agent and underwriter is a partnership of respect, setting expectations as well as a clear understanding of each party’s duties/objectives.  It may seem obvious to many in the insurance world, but truly having a clear understanding of the core purpose provides a solid foundation for a healthy relationship.  On days when I struggle with a decision or an agent, I always try to remind myself what my main objective is as well as the agent’s main objective.

Agents: They sell financial protection services to their clients – protecting their assets from various property and casualty exposures.  

Underwriters: Responsible for evaluating and managing the risk that is associated with offering financial protection.  At the end of the day, we are the gatekeepers, putting our company’s assets on the line.

Dawn Goeders, Commercial Underwriting Specialist
Dawn Goeders, Commercial Underwriting Specialist

As mentioned, communicating expectations is imperative for a successful outcome for both parties.  Agents – talk to your underwriter about what information is needed for them to properly analyze and quote a policy.  An example – make sure that all the COPE information as well as updates are inputted for property, what is your need by date, etc.  Underwriters – don’t be afraid to let the agent know what information is required to quote and the importance of a narrative to help clarify the operations.

It is easy to get caught up in the politics and everyday distractions associated with our responsibilities, but if we break it down to our basic duties and communicate effectively and often, it will result in the best outcomes for both parties. 

The CWG Difference

Underwriting is in a great position here at CWG.  Our focus on rate in combination with our CAT management has allowed us to be seen as a competitive and consistent carrier in the market.  This is a huge differentiator in a marketplace that is seeing carriers struggling financially, taking large rate increases, as well as pulling out of classes of business.  Now is the time to take advantage of our situation and profitably grow!  


Products and services are provided by one or more insurance company subsidiaries of W.R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies issued. This publication and the information herein is confidential and proprietary to Continental Western Group®. Information in this publication is subject to change at any time. This publication provides general information only, is not legal advice, and is not a statement of contract. Any statement regarding insurance coverage made herein is subject to all provisions and exclusions of the entire insurance policy. Copyright © 2024 Continental Western Group®. All rights reserved. | 2395CWGBL-1.24

The Agent-Underwriter Relationship was last modified: April 15th, 2024 by Dawn Goeders